General Terms and Conditions SillyCube Technology Ltd. and seo-product-optimizer.com


1. Definitions

Agreement(s): Every agreement between SillyCube and its Customer(s).

Confidential Information: All information from the Customer that is recorded and marked as confidential or secret or the information that reasonably should be classified as confidential or secret considering the circumstances of the disclosure of the information to SillyCube.

Customer: Every person or company who enters into an agreement with SillyCube.

General Terms: This document General Terms and Conditions SillyCube Technology Ltd. and seo-product-optimizer.com

License: the right of the Customer to receive updates and/or support from SillyCube.

Parties: SillyCube and the Customer.

Product(s): All products offered and provided by SillyCube, including but not limited to SillyCube Shopify Apps

Service(s): All services offered and provided by SillyCube, including but not limited to the SillyCube ecommerce consulting services.

SillyCube: The limited liability company SillyCube Technology Ltd. organized and existing under the laws of the Hong Kong, having its registered office in Unit C2, 5/F, Mai Wah Industrial Building, No 1 - 7 Wah Sing Street, Kwai Chung, NT


2. About SillyCube

SillyCube owns and operates the website seo-product-optimizer.com, through which website SillyCube offers its Products and Services to Customers. SillyCube sells Products and provides Services with the aim of developing and improving its Customers’ websites (inter alia in the area of traceability, speed and efficiency).


3. Applicability

3.1 The General Terms apply to all use of the seo-product-optimizer.com website, all offers by SillyCube at seo-product-optimizer.com and all Agreements.

3.2 The applicability of any general conditions from the Customer are expressly rejected.

3.3 All Services and Products are offered subject to the acceptance by the Customer of this General Terms without modification of any of the terms and conditions contained herein and all other operating rules, Privacy Policy and procedures that may be published from time to time on seo-product-optimizer.com.

3.4 In the event the Customer does not agree to all the General Terms and the Privacy Policy, the Customer may not access seo-product-optimizer.com nor use any of SillyCube’s Services or Products.

3.5 In the event one of the articles in this document General Terms appears to be void or declared void, all other terms/articles in these General Terms will remain valid. SillyCube and the Customer will hold consultations in order to replace these void or voidable provision(s) with new provision(s).


4. Offers

4.1 All offers and other statements issued by SillyCube shall be subject to contract, except where specified otherwise in writing by SillyCube.

4.2 The Customer guarantees the accuracy and completeness of the information that it submits to SillyCube and on which SillyCube bases its offer.

4.3 The Customer shall at all time exercise the greatest possible care to ensure that the requirements that SillyCube’s services must meet are accurate and comprehensive.

4.4 The Agreement is concluded at the time that SillyCube confirms the acceptance by the Customer of SillyCube’s offer.


5. Changes in the General Terms

5.1 SillyCube reserves the right, at its sole discretion, to modify, change or replace any terms in these General Terms. If SillyCube decides to modify, change or replace the General Terms, it will inform its Customer about it by email and will post the changes on seo-product-optimizer.com.

5.2 If the Customer continues the use of or access to the Products and Services following an amendment of the General Terms as mentioned in this article, this will constitute on acceptance of the amended General Terms.


6 Term of the Agreement

6.1 Unless Parties agree otherwise, the Agreement will have a duration of one (1) year.

6.2 The term of the Agreement shall be extended automatically for the duration of the originally agreed period unless the Customer or SillyCube terminates the Agreement in writing with due observance of a notice period of three (3) months before the end of the relevant period.


7 Privacy

7.1 The Customer shall indemnify SillyCube against any claims by individuals whose personal data is recorded or processed within the context of a register of personal data maintained by the Customer or for which the Customer is esponsible pursuant to the law or otherwise, unless the Customer is able to demonstrate that the acts that form the basis of the claim are exclusively ttributable to SillyCube.

7.2 Responsibility for the data processed using the service provided by SillyCube shall rest solely with the Customer. The Customer shall guarantee SillyCube that the content, the use and/or the processing of the data is not unlawful and does not infringe the rights of third parties. The Customer shall indemnify SillyCube against legal claims by thirds parties, of whatever nature, in relation to this data or the execution of the Agreement.

7.3 If the Agreement stipulates that SillyCube is obliged to provide some form of information security, this security shall meet the specifications in respect of security agreed between the Parties in writing. SillyCube shall not guarantee that the information security will be effective under all circumstances. If the Agreement does not include an explicit description of security measures, the security measures shall be of such a level that, having regard to the state of the art, the sensitivity of the data and the costs associated with the implementation of the security measures are not unreasonable.

7.4 If computer, data or telecommunications facilities are used during the execution of the Agreement or otherwise, SillyCube shall be entitled to assign access or identification codes to the Customer. SillyCube shall be entitled to change the access or identification codes assigned. The Customer shall treat the access and identification codes as confidential and with due care and shall only disclose these codes to authorised members of staff. SillyCube shall under no circumstances be liable for any damage or costs arising from the use or misuse of access or identification codes, except where misuse was possible as a result of an act or omission on the part of SillyCube.


8 General Representation

8.1 The Customer represents and warrants that its use of SillyCube Products and Services will be in strict accordance with these General Terms, the SillyCube Privacy Policy, the Agreement and all applicable law and regulations.

8.2 The Customer represents and warrants that its use of SillyCube Products and Services will not infringe or misappropriate SillyCube’s licenses or intellectual property rights or third party rights.

8.3 The Customer warrants that no rights of third parties preclude the provision of a Product or a Service by SillyCube.

8.4 The Customer warrants to refrain itself towards SillyCube or third parties from any acts or omissions contrary to generally accepted standards such as:

  1. the use or distribution of spam, not machine- or randomly-generated, and does not contain unethical or unwanted commercial content designed to drive traffic to third party sites or boost the search engine rankings of third party sites, or to further unlawful acts (such as phishing) or mislead recipients as to the source of the material (such as spoofing);
  2. the distribution or maintenance of viruses, worms, malware, Trojan horses or other harmful or destructive content;
  3. the distribution or maintenance of pornographic content or content that contains threats or incite violence towards individuals or entities, or a violation of the privacy or publicity rights of any third party;
  4. the advertisement of content via unwanted electronic messages such as spam links on newsgroups, email lists, other blogs and websites, and similar unsolicited promotional methods;
  5. the distribution or maintenance of misleading content.

8.5 The Customer will provide all assistance as reasonably desired by SillyCube to the delivery and commissioning of the Products or Services.

8.6 In order to facilitate the proper execution of the Agreement by SillyCube, the Customer shall at all times provide SillyCube with all data or information that SillyCube deems to be useful, necessary and desirable and to give its full cooperation in a timely manner. If the Customer deploys its own personnel and/or agents within the context of providing cooperation in the execution of the Agreement, these personnel and agents shall have the necessary knowledge, expertise and experience.

8.7 The Customer shall bear the risk of the selection, the use, the application and the management within its organization of the software, hardware, websites, data files and other products and materials and of the services to be provided by SillyCube. The Customer itself shall arrange for the correct installation, assembly and commissioning and for the application of the correct settings to the hardware, software, websites, data files and other products and materials. The Customer is also responsible for training and use by employees or other users.

8.8 If the Customer fails to make the data, documents, hardware, software, materials or employees that SillyCube deems useful, necessary or desirable for the purpose of executing the Agreement available to SillyCube, to make these available in good time or in accordance with the Agreements, or if the Customer fails to meet its obligations in any other way, SillyCube shall be entitled to suspend the execution of the Agreement in part or in full and shall also be entitled to invoice the resulting costs in accordance with its standard rates, without prejudice to SillyCube’s right to exercise any other statutory and/or agreed right.

8.9 If SillyCube’s employees are carrying out activities on the Customer’s business premises, the Customer shall ensure that any facilities reasonably requested by these employees, such as a workspace containing computer, data and telecommunication facilities, are provided free of charge. The workspace and facilities shall meet all statutory and other applicable requirements in relation to working conditions. The Customer shall indemnify SillyCube against any claims by third parties, including SillyCube’s employees, who suffer injury in connection with the execution of the Agreement as a result of an act or omission on the part of the Customer or of unsafe situations within the Customer’s organization.

8.10 If use is made of computer, data or telecommunication facilities, including the internet, during the execution of the Agreement, the Customer shall be responsible for selecting the correct resources required for this purpose and for ensuring that these are available in full and in a timely manner, with the exception of those facilities that fall under the direct use and management of SillyCube. SillyCube shall under no circumstances be liable for losses or costs arising as a result of transmission errors, breakdowns or the non-availability of these facilities, unless the Customer is able to demonstrate that these losses or costs are the result of intentional acts or deliberate recklessness on the part of SillyCube’s management.


9 Intellectual Property

9.1 All intellectual property rights to the software, websites, data files, hardware or other materials such as analyses, designs, documentation, reports, quotations and related preliminary material developed or made available to the Customer on the basis of the Agreement shall remain exclusively vested in SillyCube, its licensors or its own suppliers. The Customer shall only acquire those rights of use that are explicitly granted in these General Terms and by law. Any rights of use granted to the Customer shall be non-exclusive, non-transferable to third parties and non-sublicensable.

9.2 The Customer shall not be permitted to remove or amend any details in relation to the confidential nature or in relation to copyrights, brand names, trade names or any other intellectual property right from the software, websites, data files, hardware or materials.

9.3 Even if the Agreement does not explicitly provide for such authority, SillyCube shall be permitted to install technical provisions for the purpose of protecting the software, hardware, data files, websites and suchlike in relation to an agreed restriction on the content or the term of the right to use these objects. The Customer shall under no circumstances be permitted to remove or circumvent such technical provisions or to arrange for this to be carried out.

9.4 In the case the use of a Product or Service intellectual property rights arise on the part of the Customer, at SillyCube’s discretion, the Customer will give SillyCube a worldwide, royalty free and non-exclusive license to use these intellectual property and reproduce, modify, adapt and publish the content solely for the purpose or transfer the intellectual property rights to SillyCube. To the extent necessary the Customer will promptly cooperate and take such actions and execute such documents as necessary or desirable to effect such transfer of rights, including but not limited to, executing separate deeds of transfer.


10 Updates & Support/License

10.1 In the event the Agreement refers to the purchase of a Product as well as a License, the License will have a duration of one year. Unless the Parties agree otherwise, the License will consist of obtaining updates and support from SillyCube. After one (1) year, the Customer must purchase a new License to retain the right to updates and support.

10.2 In the event the Agreement refers to the purchase of a Service as well as a License, the License will have a duration of six (6) weeks and the License will consist of obtaining support by SillyCube. The six (6) week period commences on the day the Agreement is concluded (see Article 4.4 of these General Terms). After the aforementioned period the (rights with regard to the) License will expire. The Customer will have to purchase a new License to retain the right to support.

10.3 SillyCube reserves the right to charge the Customer additional costs for maintenance fee if the terms as mentioned in

10.1 and

10.2 expire.

10.4 The Customer is not allowed to share or resell the License.

10.5 Without any liability to compensate the Customer SillyCube reserves the right to disable updates and support in case of abuse and / or in the event the Customer is in violation of the preceding paragraph. This will not grant the Customer the right to a refund.


11 Prices and Payment

11.1 All prices are exclusive of VAT and other levies and any other additional costs. Except where agreed otherwise, all prices are in US Dollars and the Customer must effect all payments in US Dollars.

11.2 Payments will be charged immediately and will only be refundable under the refund policy in article 12.

11.3 SillyCube accepts the payment method via Shopify payment gateway

11.4 SillyCubeis entitled to adjust the price of a Product or Service, even after conclusion of the Agreement, if one of the price-determining factors changes without the liability to compensate the Customer.

11.5 The Customer is, under the provisions of the previous paragraph, not entitled to terminate the Agreement, unless the first agreed price is increased by more than 10%.


12 Refund Policy

12.1 For questions, concerns, problems or complains, the Customer can contact SillyCube via seo-product-optimizer.com.

12.2 Products can be returned within thirty (30) days after the Agreement has been concluded in which case SillyCube will refund the full purchase price. The Customer can contact SillyCube by replying to the purchase e-mail or through the contact form, with a clear explanation of why the Product is not to the satisfaction of Customer.

12.3 The right to a refund will expire after thirty (30) days after the Agreement has been concluded.

12.4 Article 12.2 and 12.3 shall not apply to Agreements relating the pu rchase of a Service.

12.5 In the event a Service does not meet its standards the Customer must contact SillyCube via seo-product-optimizer.com and explain why the Customer is not satisfied with the Service. SillyCube will consider the complaints of the Customer, while it remains at SillyCube’s sole discretion to grant a refund.

12.6 If SillyCube can not provide the Customer with the Service within two (2) months after the Agreement has been concluded, SillyCube may cancel the Contract without any notification of default and without any liability to compensate the Customer. In the event of such a cancellation SillyCube will provide the Customer with a refund.


13 Delivery dates

13.1 All (delivery) periods and (delivery) dates agreed or specified by SillyCube shall be established to the best of SillyCube’s knowledge on the basis of the information available to it at the time of entering into the Agreement. Interim (delivery) dates agreed between the parties or specified by SillyCube shall in all cases be target dates, shall not have a binding effect on SillyCube and shall in all cases be merely indicative.

13.2 SillyCube shall make every reasonable effort to observe final (delivery) periods and final (delivery) dates wherever possible. SillyCube shall not be bound by a (delivery) period or (delivery) date, final or otherwise, that can no longer be achieved as a result of circumstances outside of SillyCube’s control that occurred after the date on which the Agreement was concluded. SillyCube shall also not be bound by a (delivery) date or (delivery) period, final or otherwise, if the parties have agreed on a change to the content or scope of the Agreement (additional work, change in specifications etc.) or a change in the approach to the execution of the Agreement. If there is a risk that a time period will be exceeded, SillyCube shall consult with the Customer in order to discuss the implications of the overrun for the rest of the schedule.

13.3 The mere fact that a (delivery) period or (delivery) date, final or otherwise, specified by SillyCube or agreed between the parties has been exceeded, shall not mean that SillyCube is in default. In all cases – therefore also in the event that the parties have agreed a final (delivery) period or (delivery) date explicitly in writing - SillyCube shall not be in default as a result of the fact that a delivery period or date has been exceeded until such time as the Customer has given written notice of default. The notice of default must contain as comprehensive and detailed a description of the breach as possible, in order to ensure that SillyCube has the opportunity to respond adequately.

13.4 If it is agreed that the fulfilment of the agreed work in stages, SillyCube is entitled to postpone the commencement of the work to a further stage until the Customer has approved the results of the previous stage


14 Disclaimer

14.1 The Customer agrees to indemnify and hold harmless SillyCube, its contractors (i.e. Shopify), from and against any and all claims and expenses, including attorneys’ fees, arising out of its use of SillyCube Products and Services, including but not limited to a violation of the Agreement or these General Terms.

14.2 The Products and Services are provided “as is”. Customer understands and agrees that its usage of the Products and Services are at its sole risk.

14.3 SillyCube, its suppliers and licensors hereby disclaim all warranties of any kind,express or implied, including, without limitation, the warranties of merchantability, fitness for a particular purpose and non-infringement.

14.4 Neither SillyCube nor its suppliers and licensors, make any warranties that the Products and Services will:

  1. meet the Customer requirements;
  2. be error free; or
  3. that access thereto will be continuous.

14.5 None of these General Terms or any of SillyCube’s expressions can be understood or construed as a guarantee for any specific result on any Product or Service.


15 Liability

15.1 SillyCube will not be liable for any damages of any kind arising from your use of, or inability to use, SillyCube’s services, including, but not limited to direct, indirect, incidental, punitive, consequential or exemplary damages, including without limitation lost data, business or anticipated profits. Certain jurisdictions do not allow limitations on implied warranties or the exclusion or limitation of certain damages, and so some or all of the above disclaimers, exclusions, or limitations may not apply to you.


16 Statement of non-disclosure

16.1 This article will apply if SillyCube desires to disclose, examine or use Confidential Information.

16.2 SillyCube undertakes to disclose, examine or use the Confidential Information only for the purpose and execution of the Agreement.

16.3 SillyCube will keep the Confidential Information secure and the Confidential Information will not be disclosed to any third party, except to their employees and professional advisors.

16.4 Nothing in this article will prevent SillyCube from disclosing Confidential Information as required to comply with applicable law and regulations and binding orders of governmental entities or regulatory authorities that have jurisdiction over it.

16.5 Confidential Information does not include information that:

  1. was in SillyCube’s possession before such Confidential Information was imparted by the Customer or is independently developed by any servant, agent or employee or otherwise developed on behalf of SillyCube without access to or use or knowledge of the Confidential Information imparted by the Customer;
  2. is in or subsequently comes into the public domain;
  3. is received by SillyCube without restriction on disclosure or use from a third party which third party has a lawful right to make such disclosure, or
  4. can be shown to have been independently developed by SillyCube or on behalf of SillyCube by means other than through his access to any Confidential Information.

16.6 The statement of non-disclosure as mentioned in this article will endure for as long as the Agreement endures.


17 Termination

17.1 If the Customer fails to meet any obligation arising from the agreement(s) concluded with SillyCube the General Terms or the Privacy Policy properly or in due time, if the Customer is bankrupt or bankruptcy has been filed for the Customer, if the Customer has been granted or applied for a suspension of payment, SillyCube is, without any notification of default being required for this, entitled to suspend the execution of the agreement or to terminate the agreement without any liability to compensate the Customer and notwithstanding the rights accruing to SillyCube, including the right to claim compensation from the Customer.

17.2 If the Customer has made a (down) payment and SillyCube subsequently terminates the agreement, the Customer owes SillyCube this down payment as a penalty, notwithstanding SillyCube’s entitlement to compensation.

17.3 The Customer is not entitled to terminate any Agreement with SillyCube with the exception of the provisions in article 11.5.

17.4 In the event of a situation as mentioned in article 12.6 SillyCube is entitled to terminate the Agreement without any notification of default and without any liability to compensate the Customer.


18 Applicable law

18.1 All Agreements, offers, or use of the Products and Services or the General Terms are governed by Hong Kong law.

18.2 Any disputes that may arise between SillyCube and the Customer on the basis of an agreement concluded between SillyCube and the Customer or as a result of further agreements that arise from such an agreement, shall be brought before the Small Claims Tribunal of Hong Kong, unless a different court is prescribed by law, in which case SillyCube is authorized to bring the proceeding before the prescribed court.